Build fast. Don’t look fast-made.

Senior creative direction for growing companies that need to move without blending in.

See the workStart a project

On a crowded shelf, good enough gets walked past.

New tools make competent design easy to reach, so more brands look alike. The one people reach for looks like only itself.

Prickle gives your brand a point of view people can pick out of the crowd.

Cases of brands
with a point of view.

01AlmaScience
Brand identity and guidelines

Several products, one identity strong enough to hold them together.

  • Logo
  • Guidelines
  • Product logos
  • Logo animation
Open case 02Paperweight AI
New brand, strategy and web

Retail tech made simple, sharp and unmistakably its own.

  • Strategy
  • Logo
  • Icons
  • Investor deck
  • Website
Open case 03Speedb
Rebrand, identity and web

Open-source infrastructure turned into a brand people could recognise, remember and join.

  • Logo system
  • Mascot
  • Pixel icons
  • Website
Open case

Experience

20+ years of creative judgment.

Strategy when the story is unclear. Direction when the work is scattered. Design when it is time to make it real.

Build something distinctive

The brand works.Then the company grows.

Products evolve, markets open up, teams grow and decisions multiply.

Each move makes sense on its own. Together, they can start pulling the company apart.

Strategy brings it into focus.

One clear idea connects the story, the design and the decisions, so the brand that stands out keeps standing out as the company grows.

See the work

Services

Three ways to sharpen what’s next.

Start where the pressure is. Find the direction, build the identity, or ship the thing.

1 / 3

Map

For companies that have grown beyond their original story.

Clarify the position, sharpen the message and create a direction the whole team can use.

Impact

  • One clear idea to build around
  • A story people can understand and remember
  • A stronger basis for every decision that follows

2 / 3

Make

For companies that know where they are going but need a brand that feels like it.

Turn the strategy into a visual world with enough character to be recognised and enough structure to keep working as the company grows.

Impact

  • A distinctive identity with a clear point of view
  • A system that stays coherent across touchpoints
  • A brand that feels specific, not interchangeable

3 / 3

Move

For when the direction is clear and the work needs to get into the world.

Websites, decks, campaigns and launch materials shaped under one creative direction, with the right specialists brought in where needed.

Impact

  • Senior creative direction without building a full team
  • A more efficient path from idea to execution
  • One standard across everything people see

What clients say

Working with a brand strategist who truly captured the essence of what we’re building made all the difference. Our new identity doesn’t just look good—it feels like us. It captures the lightness of our system and the clarity we bring to shelf data.

Yoni EngelFounder & CEO, Paperweight AI